India E Pharmacy Market Opportunity Outlook 2025

  • No. of Pages: 140
  • Publish Date: August-2020
  • Category: Pharmaceutical and Healthcare
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"India E Pharmacy Market Opportunity Outlook 2025" Report Highlight:

  • India E Pharmacy Market Opportunity: > US$ 4 Billion by 2025

  • India E Pharmacy End Consumer Behavior Survey 2020

  • Mergers and Acquisitions in India E Pharmacy Market

  • Types of E Pharmacy Business Models

  • India E Pharmacy Supply Chain Overview

  • E Pharmacy Technical Requirements and Cost Analysis

  • Competitive Analysis of the Indian E Pharmacy Market


The 21’st century is known as the golden age of technology. It is evident that smart phones and computers are probably the most valuable asset that the current generation possesses with rapid progress being made each year. Further, it has led to the establishment of key markets, collectively known as the E- Commerce in almost all the developed and developing regions of the world. However the contribution of E-Commerce to rapidly developing regions like India has been a key subject of decision worldwide with it being anticipated as one of the most promising markets of the future.


Indian e-pharmacy market is representing the trends that is expected to deliver a transition in the mindset of local population about the perspective of online availability of the drugs. From the past few years, the Indian e-pharmacy market players are inclining towards adopting ideas from international e-pharmacy market in order to commence their channel through various challenges found during the trail such as building a strong block among the users regarding the benefits. The availability of huge number of drugs for different indications has propelled the Indian drug makers and outsiders to avail novel opportunities for growth and use Indian online retail pharmacy for marking their success road towards the e-pharma segment.


Indian e-pharmacy services which is apparently at its nascent stage of development is becoming firm and popular among the users as the end-to-end healthcare services provided by it have helped the patients to connect to the doctors who are not available near their location or for the patients for whom travelling is restricted. Despite of the arrival of India e-pharmacy in the country has only taken place few years ago but the penetration of the service in the market is increasing the overall popularity of the online services over offline services among the consumers. The upcoming dominant sector of pharmaceutical sales in India through several government initiatives is already paving several different ways to experience substantial growth.  


Today, in spite of being an attractive investment bet and slowly gaining acceptance, e-pharmacies still seek a level playing field. The government seems to support the idea of e pharmacy in India as is putting in efforts to make it a properly regulated market. A draft has already been released by the government  for e pharmacy in India, which is bound to boost the growth of e pharmacy market.  Analysis of few existing online e pharmacies in India indicates that this novel segment is here to stay, provided that the players are able to meet the expectation of their consumers (Patients) and win their trust in every aspect. E-pharmacies are adopting key marketing strategies used by e commerce giants like Flipkart and Amazon to ensure progressive growth in the future.


E - pharmacies are bound to play a key role for majority of these patients in the future who would present a high demand for easy accessibility of their therapeutics without going to the doctor each time they need a refill for their medications.  Experts indicate that the number is bound to show multifold increase in coming years due to degrading environmental conditions and unhealthy lifestyle and diet of Indians. With the increase in digital literacy in India, it is evident that opportunities in the e commerce industry are at its peak. Moreover, tie up of brick and mortar retails with online platforms could assist in the mutual growth of both online and retail pharmacies, thus giving a much needed progress to the healthcare sector of India.


KuicK Research Report on ‘India E-Pharmacy Market’ provides a comprehensive  insight into the current market trends related to online pharmacy in India. Report offers an in-depth analysis of the various factors responsible for the development and exponential growth of the Indian E pharmacy market. The report also provides the latest trends and updated details regarding legal framework and requisite cost analysis for starting an online pharmacy business in India. The retail consumer behavior study included in report helps to identify the target end consumer purchasing and spending patterns which enables the online pharmacies to align their core business strategies according to actual ground realities in the online pharmacy market. The report concludes with challenges that the Indian online pharmacy market currently faces and changes that could be made to ensure maximum profitability in this highly lucrative segment.

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