India Male Cosmetics Market-Consumer Insight 2012

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The Indian cosmetic industry landscape has been witnessing a phenomenal transition from females focused product to male grooming product category. In recent years, male grooming business has emerged as the new growth frontier for cosmetic companies operating in Indian market. The consumption of cosmetics products by Indian male has witnessed upward trend driven by changing lifestyle and increasing rate of urbanization. In India, male consumers are now coming at par with female consumers when it comes to using cosmetics products like fairness cream, anti dark circle cream or even anti wrinkle products.

The consumption of cosmetics products by Indian male has witnessed upward trend in recent years. The Indian male are now coming at par with female consumers when it comes to using cosmetics products like fairness cream, anti dark circle cream or even anti wrinkle products. In our survey results most of the men were found using cosmetic products even if these products are available for female consumers.

The male cosmetics market in India is still in its infancy stage and offers immense opportunity to cosmetics companies which are planning to target male consumers in coming years. The market is yet to be structured and will definitely help the early entrants to get high degree of product acceptability among male consumers. The market is anticipated to witness double digit growth in coming years driven by increasing spending and changing lifestyle among male consumers.

A survey was carried out by KuicK Research to determine the multiple aspects related Male Cosmetics Market in India. The main focus of the survey was to identify and analyze the Spending and Usage pattern across various cosmetics products categories by Male Consumers.

Male Cosmetics Market Survey Sampling

A simple random sampling was used to conduct interviews.

The samples covered for this research were Male consumers aged 15 years to 50 years, from SEC A / B / C households, representing various income groups. They comprised of users of various product categories covered. The samples included students, self employed professionals, working professionals, businessmen.

Samples were selected from the following cities:

Delhi/NCR, Mumbai, Jaipur, Pune, Chandigarh, Lucknow, Bengaluru, Kolkata, Chennai, Bhopal, Amritsar, Ahmedabad, Nagpur, Coimbatore, Kochi, Panaji and Hyderabad

Male Cosmetics Market Survey Methodology

Interviews were conducted in a 2-fold way:

A) Online Interviews - Mails were sent to our panel members, based on their usage habits.

B) Face to Face Interviews – These were also conducted at various purchase points like malls, markets, general
stores, cosmetic stores, etc.

1.India Male Cosmetics Market Overview

2.Male Cosmetics Survey Sampling & Methodology

3.The Consumer Demographics

4.India Male Cosmetic Consumer Behavior Survey 2012

4.1 Shave Gel / Foam / Cream

4.2 Blades & Razors

4.3 Fairness Cream

4.4 Face Wash

4.5 Face Pack/Scrub

4.6 After Shave Lotion

4.7 Sunscreen

4.8 Shampoo

4.9 Conditioner

4.10 Hair Styling Gel

4.11 Hair Color

4.12 Deodorant

4.13 Anti Dark Circle/ Anti Age Cream

5.Habits & Practices of Males Towards Cosmetics Products

6.Competitive Landscape & Men’s Cosmetic Products in Market

6.1 L’Oreal

6.2 Emami

6.3 Beiersdorf

6.4 Hindustan Unilever Limited

6.5 Procter & Gamble

Figure 1-1: India Male Cosmetics Market (Crore/US$), 2011-2016

Figure 3-1: Age Profile of Male Consumer Using Cosmetic Products

Figure 3-2: Male Consumer by Income Group

Figure 4-1: Where Do You Prefer To Shave: Home/ Salon

Figure 4-2: What Do You Prefer For Shaving: Gel/Cream/Foam

Figure 4-3: How Frequently You Shave (Usage of Gel/Cream/Foam)

Figure 4-4: How Frequently You Buy Shaving Gel /Cream/Foam

Figure 4-5: How Much You Spend on Shaving Gel/Cream/ Foam in Single Purchase

Figure 4-6: What Do You Prefer For Shaving: Disposable Razors/Traditional Double Edge Razors/ Replaceable Blade

Razors

Figure 4-7: What is Your Average Spend on Blades and Razors in Single Purchase

Figure 4-8: How Frequently You Buy Blades and Razors

Figure 4-9: Whether You Use Fairness Cream

Figure 4-10: Whether You Have Use Any Fairness Cream Only Available For Females

Figure 4-11: How Frequently You Use Fairness Cream

Figure 4-12: How Frequently You Purchase Fairness Cream

Figure 4-13: What is Your Average Monthly Spend on Fairness Creams

Figure 4-14: What Product You Use: Soap/Face Wash

Figure 4-15: How Frequently You Use Face Wash

Figure 4-16: How Frequently You Purchase Face Wash

Figure 4-17: What is Your Average Spend on Face Wash in Single Purchase

Figure 4-18: Whether You Use Face Pack / Scrub

Figure 4-19: Where You Use Face Pack / Scrub: Home/Salon

Figure 4-20: How Frequently You Use Face Pack / Scrub

Figure 4-21: How Frequently You Purchase Face Pack/Scrub

Figure 4-22: Average Spend On Face Pack / Scrub on Single Purchase/Salon Bill

Figure 4-23: Whether You Use After Shave Lotion

Figure 4-24: How Frequently You Use After Shave Lotion

Figure 4-25: How Frequently You Purchase Shaving Lotion

Figure 4-26: What is Your Average Spend on Purchase of Shaving Lotion

Figure 4-27: Whether You Use Sunscreen Lotion

Figure 4-28: How Frequently You Use Sunscreen Lotion

Figure 4-29: How Frequently You Buy Sunscreen Lotion

Figure 4-30: Average Spend On Sunscreen Lotion

Figure 4-31: Whether You Use Shampoo

Figure 4-32: How Frequently You Use Shampoo

Figure 4-33: How Frequently You Purchase Shampoo

Figure 4-34: What Package of Shampoo You Buy: Sachet/Bottle

Figure 4-35: What is Your Average Spend on Shampoo in Single Purchase

Figure 4-36: Whether You Use Hair Conditioner

Figure 4-37: How Frequently You Use Hair Conditioner

Figure 4-38: How Frequently You Purchase Hair Conditioner

Figure 4-39: Package of Hair Conditioner Usually Purchased by Men

Figure 4-40: Average Spend On Hair Conditioner by Men

Figure 4-41: Share of Male Consumer Using Hair Styling Gel

Figure 4-42: How Frequently You Use Hair Styling Gel

Figure 4-43: How Frequently You Purchase Hair Styling Gel

Figure 4-44: Average Spend On Hair Styling Gel in Single Purchase

Figure 4-45: Share of Male Consumer Using Hair Colors/Dye/Mehndi

Figure 4-46: Where You Color Your Hair: Home/Salon

Figure 4-47: What Product Used For Coloring Hair: Dye/ Color/ Mehndi

Figure 4-48: How Frequently You Use Hair Color / Dye/ Mehndi

Figure 4-49: How Frequently You Purchase Hair Color/ Dye/ Mehndi

Figure 4-50: Average Spend On Hair Color / Dye / Mehndi

Figure 4-51: How Frequently You Use Deodorant

Figure 4-52: How Frequently You Purchase Deodorant

Figure 4-53: Average Monthly Spend On Deodorant

Figure 4-54: Whether You Use Anti Dark Circle or Anti Age Cream

Figure 4-55: How Frequently You Use Anti Dark Circle or Anti Age Cream

Figure 4-56: How Frequently You Purchase Anti Dark Circle or Anti Age Cream

Figure 4-57: Average Spend On Anti Dark Circle or Anti Age Cream

Figure 5-1: Why Do You Use Cosmetic Products

Figure 5-2: Whether the Indian Cosmetics Industry is More Inclined Towards Female Cosmetics Products

Figure 5-3: Have You Ever Used Any Female Specific Cosmetics Products

Figure 5-4: Who Purchases Cosmetic Products For You: Self/Family/Friends

Figure 5-5: From Where You Purchase Cosmetic Products

Figure 5-6: Whether You Purchase a Separate Male Cosmetic Product Rather Than Female Product

Figure 5-7: Willing To Pay Extra/Premium Price For Male Specific Cosmetic Product

Figure 5-8: Whether You Will Shift Brand If Another Brand is Available At Lower Cost

Figure 5-9: Whether You Visits Salon

Figure 5-10: How Frequently You Visit Salon

Figure 5-11: What Services You Avail at Salon

Figure 5-12: How Frequently You Avail Services at Salon

Figure 5-13: Whether You Tell Barber to Use Preferred Brand of Product

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India Male Cosmetics Market-Consumer Insight 2012

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