Indian Male Consumers Willing to Pay Premium Price for Male Specific Cosmetics Products

Release Date: 08-Mar-2012

The male consumers in India are willing to pay premium price for cosmetics products which are developed specially for them as per the findings of upcoming consumer study “India Male Cosmetics Market - Consumer Insight 2012”, by KuicK Research. As per the consumer study, more than 80% of the surveyed male consumers are willing to pay premium upto 10% to 15% for male specific cosmetics products available or yet to be launched in the market. Although, the Indian male consumer is more price sensitive than its counterparts in western countries but they don’t hesitate to pay premium for cosmetics products when it comes to feel good and look attractive.

The consumption of cosmetics products by Indian male has witnessed upward trend in recent years. The Indian male are now coming at par with female consumers when it comes to using cosmetics products like fairness cream, anti dark circle cream or even anti wrinkle products. In our survey results most of the men were found using cosmetics products even if these products are available for female consumers.

The male cosmetics market in India is still in its infancy stage and offers immense opportunity to cosmetics companies which are planning to target male consumers in coming years. The market is yet to be structured and will definitely help the early entrants to get high degree of product acceptability among male consumers. The market is anticipated to witness double digit growth in coming years driven by increasing spending and changing lifestyle among male consumers.

The upcoming consumer study “India Male Cosmetics Market - Consumer Insight 2012” gives detailed insight on the various aspects related to male cosmetics market in India. This study will help the cosmetics companies and marketers to analyze the consumption, spending and purchasing patterns related to male consumers with respect to cosmetics market.

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