India Cosmetic Surgery Market: Untapped Billion Dollar Opportunity

Release Date: 14-Apr-2013

India has emerged as emerged as one of the five countries in the world in terms of the number of people undergoing surgical and non surgical procedures. India is viewed as one of the most progressive countries for cosmetic surgical procedures and this trend is expected to continue in the future. Cosmetic surgery in India has evolved from being considered a risky or impractical procedure that was demanded by overly beauty conscious women to a highly specialized and advanced niche of plastic surgery that helps people attain happiness with fewer risks and greater affordability. This change in the mindset of people is a result of several factors. Firstly, the media has become much more widespread, disseminating honest and more detailed information regarding the safety of cosmetic surgical procedures. People are increasingly recognizing the fact that a plastic surgery is at par with adopting a new diet or exercise regimen since all such activities are aimed at the same objective, i.e. to improve one's appearance. Nevertheless, plastic cosmetic surgery offers an incomparable advantage to any other approach, i.e. the results are immediately visible and it can be customized with great precision.

According to industry experts, the cosmetic surgery market has been growing well in India as a result of increased awareness due to the easy availability of information and the rising exposure consumers have received through the internet as well as other forms of media. In India, the media has played a crucial role in changing the dressing sense as well as the outlook of consumers to matters such as cosmetic surgery. A procedure that was once looked at with suspicion has currently turned into a massive industry in itself.

As the cost of treatment in India is lower than countries such as the US and UK, India is witnessing an increasing influx of patients from these countries. People from countries such as Nigeria, Iraq, etc come to India as cosmetic surgery procedures are not available in their country. As a result of these factors today one sees patients from various countries (such as the Middle-East, Africa, US, UK, Finland, Sweden, Nigeria, and Kenya) coming to India for cosmetic procedures.

For more information visit: India Cosmetic Surgery Market Outlook 2016

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