Diesel Engines To Fuel Indian Automobile Industry Growth Story

Release Date: 29-Aug-2012

Diesel cars will play an inevitable role in the Indian automobile industry future growth trajectory as per recent research study by KuicK Research. Consumers are preferring diesel cars over petrol ones due to sharp increase in petrol prices in recent years.  The demand for diesel cars will be dominated by the new buyers along with the replacement demand from existing petrol car owners. Car buyers are willing to shell out extra cost for diesel cars as they find running cost to compensate the incremental cost incurred in buying the diesel variant. Most of the automobile companies like Maruti Suzuki, Hyundai, Nissan, Mahindra and others have launched diesel variants across various segments in view of phenomenal growth in the demand of diesel cars in last four to five years.

A survey done by KuicK Research across 15 cities in India revealed the car owners behavior like pricing, features, preferred brand & segment when it comes to buying the diesel cars.

Excerpts from research study on diesel cars are mentioned below:

• First time diesel car buyers are preferring Maruti Suzuki Swift, Swift Dzire and Chevrolet Beat.
• 57% of first time buyers and 74% of replacement buyers are preferring diesel variants across any segment.
• More than 70% of first time buyers in cities like Delhi, Mumbai, Chandigarh and Bengaluru are preferring diesel variants across any segment.
• 53% of buyers are willing to switch to another brand if there exist waiting period on availability of their preferred brand.
• 17% of petrol car owners in Delhi/NCR and Mumbai are planning to switch to diesel variant within next one year.
• 43% consumer will buy Hyundai i10, Maruti Suzuki Alto, Tata Nano if its diesel variant is available in next 18 months.
• Mahindra has emerged as the preferred choice in SUV/MUV segment.
• 87% will buy diesel car even the cost of diesel in increased up to INR 50.

For more information contact us at info@kuickresearch.com