Increasing spending on skin care products by Indian male consumer to drive fairness creams sales.
Fairness creams has emerged to amass a dominant share in the Indian Male Cosmetics market, according to a recently published research report “India Male Cosmetics Market - Consumer Insight 2012” by KuicK Research. The consumption of cosmetic products by Indian men has witnessed an upward trend in recent years primarily due to shifting perceptions about the usage of cosmetic products along with its feel good factor. Changing lifestyle, rising income levels, and exposure of media are other discerning causes for its skyward spiral.
As per the report finding, more than 80% of the surveyed male consumers were found using fairness creams. Further, majority of these men were identified to be spending between INR 50 to INR 100 on fairness creams every month, and were willing to pay a premium price for creams especially available for men. The fairness cream segment is bound to witness a double digit growth in the coming years, due to its widespread availability and increased spending on skin care products by the Indian male consumer.
While the Indian male cosmetics market is still in its stage of infancy, it is said to offer an immense opportunity for cosmetics companies who are planning to target male consumers in the coming years. The market which is yet to be structured will definitely help its early entrants find a high degree of product acceptability among consumers.
“India Male Cosmetics Market - Consumer Insight 2012” gives us a detailed overview on the spending, purchasing and usage habits of Indian male consumers across multiple cosmetic products and categories. The report gives an insight into questions like: How frequently a male consumer would buy cosmetics products? What amount are they willing spend on a particular cosmetic product ?, and How frequently would they use cosmetic products such as Fairness Creams, Face Wash, or Hair Colors. The survey was carried out by KuicK Research across 15 major cities in India.
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